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Capitalist Cookbook

Archive for the ‘Image & Branding’ Category


Posted on October 3, 2008 - by Jeffrey

One of my favorite networking tools

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I have been carrying around this business card for a while now and I feel it has done way more good than bad. I usually give it out to break the ice at an event or network gathering. Using a card like this takes a keen sense of social skills so if you decide to give it a shot, use your judgment. You wouldn’t want to end up making enemies when all you were going for was a laugh ;)


Posted on September 1, 2008 - by Jeffrey

Can You Take Being in the Spotlight?

rays of spotlightLet’s face it… If you are going to do anything in business that ends up being big you’re probably going to get thrown in the spotlight from time to time. Being in the spotlight can take shape in many forms and some will be easier than others. I have been in the spotlight a few times in small business environments and as I am getting older and more successful, these moments are coming more frequently and are bigger.

Everyone wants to be the Guy behind the Guy

In almost every business venture I embark on I always end up being one of the main faces of the company. Why? It’s not because I am smarter per say… It’s just that I am willing to face the heat so to speak. Being the face of a company or project is an important element in business relationships and necessary to satisfy the overall flow. If you can’t take people threatening you with lawsuits and other claims on how they will ruin your life on a regular basis than this may not be for you. Don’t take that last sentence lightly, it will happen more and more depending on how much you play the game.

Business is Dirty

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Posted on July 15, 2008 - by Jeffrey

Don’t call yourself an Entrepreneur!

Ivan Massow - Start Your Own Business - Feb 06The term “Entrepreneur” is thrown around way to easily these days. Everyone and their mother is an “Entrepreneur” and everyone knows someone that tried what you’re doing and it didn’t work. It all starts with you opening your mouth.

Stop Talking About It

If you plan on doing something business wise, then I advise you to keep it to yourself until you have made some preliminary plans; at least! People have an unfortunate habit of trying to kill your dreams, sometimes these people can consist of family members. In these situations you need to seek out advice from people who already doing what you are doing. Someone you would like to emulate, in a business sense.

Ask them if it’s possible? If they are an honest person, you’ll get an entirely different answer.

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Posted on June 3, 2008 - by Jeffrey

Stand out with a cool Twitter Template!

I made a custom twitter.com templateNow that I have started to keep track of my experiences (kind of like a life blogger, but not really), I realize the importance of having a nice integration with all your services online. In addition to incorporating the functionality of these 3rd party services, it is also important to style and theme these accounts (if they allow it).

With that said, I decided to customize my twitter account with a nice looking template. In addition to that, I made a few other twitter templates and decided to offer them to anyone who might find them here.

I got the idea for these themes from croncast’s twitter account, nice job man!

I have included all of the Photoshop PSD files below so you can tweak them further if you like.

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    I am different than the average geek and a hell of a lot tougher. A tech geek that actually loves the business side (imagination constantly being crunched with logic and fundamentals) which makes a deadly combination...IMO ;) Currently doing anything I can so I don't have to get a job and end up in the "rat race". It's been about 5 years since I had a job...Can I go the distance? (read more)
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